Applied Science, Inc. (983 Golden Gate Terrace, Grass Valley, California 95945) provides this Privacy Notice governing information practices for websites at www.hemoflow.com, www.hemoflow.eu, and applied-science.com, plus related services including blood banking and hospital solutions.

For EEA customers, Applied Science is the data controller. For EEA individuals receiving services through Applied Science customers, the customer acts as controller and Applied Science as processor.

1. Information we collect

a. Information you provide directly

Users provide information through site contact, support inquiries, account creation, and content submission. Examples include: name, email, phone number, mailing address, company details, and inquiry contents. Some information is required to use specific services like HemoVue.

b. Information automatically collected

Device and usage information: IP addresses, location data, device identifiers, IMEI, browser types, operating system, carrier information, referring and exit pages, URLs, click counts, domain names, pages viewed, time spent, usage frequency, error logs, and similar data.

Cookies and tracking technologies: Web server logs, cookies, and tracking pixels enable preference storage, analytics, content delivery, security functions, and interest-based ads. Users can modify browser settings to block cookies, though this may restrict service access.

c. Information from third parties

Applied Science may collect information from trade conventions, public sources, marketing firms, and verification services. This includes name, contact information, demographic data, employer information, and fraud and safety verification details.

2. How we use your information

• Fulfilling stated purposes
• Tracking feedback and complaints
• Providing and improving Services and technical support
• Sending account communications and newsletters
• Marketing, advertising, and surveys
• Processing inquiries and requests
• Internal analytics and research
• Legal compliance and safety protection
• Enforcing terms of use

The company may combine information from multiple sources and aggregate or de-identify data for any purpose, including sharing with third parties.

3. How we disclose your information

• Service providers: Marketing, research, support, storage, analysis, and legal service vendors
• Legal and safety: Law enforcement, legal process compliance, contract enforcement, fraud prevention, and public safety protection
• Business transfers: Potential mergers, partnerships, or asset sales
• Affiliated companies: Current or future related entities
• Unaffiliated third parties: For their marketing activities per legal requirements
• Consent-based: Third parties when users consent

4. Legal bases for processing personal data

• Contractual commitments: Meeting obligations to customers or prospective customers
• Legitimate interests: Customer service, marketing, property protection, business analysis, and legal management
• Legal compliance: Obligations under applicable law
• Consent: Where required; users may withdraw consent

5. Online analytics

Third-party analytics services (including Google Analytics) track usage information. We may use certain analytics tools, such as clear GIFs, to capture data, such as when you open our message or click on any links or banners our email contains. Users can install the Google Analytics Opt-out Browser Add-on.

6. Online advertising

The site uses third-party advertising technologies delivering tailored ads based on page content, demographics, searches, and browsing behavior. Third parties place their own cookies on user devices. Applied Science does not control these third-party cookies.

Users may opt out via the Network Advertising Initiative's Consumer Opt-Out link, the Digital Advertising Alliance's Consumer Opt-Out link, Your Online Choices (youronlinechoices.eu), or the Google Ad Settings page. Opt-outs do not eliminate contextual ads, and effectiveness depends on browser cookie settings.

7. Notice concerning do-not-track signals

We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.

8. Your choices and rights

Customers can review and update information by emailing privacy@applied-science.com or logging into their accounts. Users can unsubscribe from marketing emails via the unsubscribe link.

EEA and other jurisdiction residents have legal rights to confirm data holdings, access personal data, request corrections, deletions, object to processing, restrict processing, and withdraw consent. Requests should be submitted to privacy@applied-science.com.

If users are customers of Applied Science's customers (processor relationship), they should submit requests to the relevant controller.

9. International users

Our computer systems are currently based in the United States, and your personal data will be processed in the United States, which may not offer the same level of protection as the privacy laws of your jurisdiction.

10. Security

Applied Science implements administrative, technical, and physical security measures scaled to information sensitivity. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information since despite our efforts, no Internet and/or other electronic transmissions can be completely secure.

11. Data retention

Information is retained as long as necessary for stated purposes or as legally required or permitted. Backup copies may persist longer.

12. Third-party links and services

The Services may contain links to or frame third-party websites, applications, and other services. Please be aware that we are not responsible for the privacy practices of such other sites and services.

13. Changes to this privacy notice

Applied Science may update this Privacy Notice as services evolve. Changes will be posted here; users should check periodically. Material changes trigger legal notice requirements.

14. Questions about this privacy notice

Contact service@applied-science.com.